Media Education & Consulting

You don't need
more followers.
You need the right content.

In the Intrest Media era, the algorithm finds your audience — you just need to know what to post.

Join the Waitlist Book a Free Strategy Call

800K+

Followers across platforms

10+

Years in media

Ex-TMZ

Bureau Chief & Producer

Who We Help

Two problems.
One solution.

Business Owners

You know you need content.
You don't know where to start.

You're running a business, not a media company. We give you a clear content strategy so every post has a purpose — and an audience waiting for it.

Creators

You're already posting.
But you're not growing.

You're putting in the work but the algorithm isn't rewarding you. We show you exactly what to change so your content reaches the people it was made for.

Former TMZ Bureau Chief

The Founder

Built by someone who's been inside the machine.

I spent over a decade at TMZ — rising from Producer to Reporter, Senior Producer, and ultimately Bureau Chief, one of the most senior editorial roles at one of the most powerful media companies in the world. I wasn't just watching viral content happen. I was making it.

I learned exactly how stories get found, why some content explodes and most disappears, and what the algorithm actually rewards. Now I teach it. Whether you're a business owner who's never made a reel or a creator with 50K followers who's plateaued — I can show you what changes everything.

10+ years of media industry experience

Former TMZ Bureau Chief — rose through Producer, Reporter, and Senior Producer

800K+ followers across TikTok, YouTube & Instagram

Helped businesses and creators go from invisible to unstoppable

The Shift

Intrest Media vs. Social Media

The old rules of social media are dead. Here's what actually works now.

Old Social Media

Intrest Media

Reach depends on how many followers you have

The right content reaches the right people — regardless of follower count

Chase trends to stay visible

Post with purpose — the algorithm does the distribution

Engagement bait and posting volume wins

Quality and relevance win — every single time

New creators start at zero with no path forward

Day-one creators can reach their audience if the content is right

You post and hope someone finds it

The algorithm actively sends your content to interested audiences

TYSON

Meet Tyson. Your Personal Media Business Assistant. Powered by AI.
Built by someone who spent a decade inside TMZ.

Get Early Access to Tyson

🎯

Knows What to Post

Tell Tyson about your business. Get a content strategy built around what the algorithm is actually rewarding in your niche right now.

⚡

Built on 10+ Years of Media Intelligence

Tyson isn't a generic AI. It's trained on a decade of real media industry knowledge — the same instincts that drove TMZ's content machine.

📈

Turns Posting into Growth

No more guessing. No more wasted content. Every post Tyson helps you create is designed to find the audience already looking for you.

🗣️

Your Voice. Your Strategy.

Tyson doesn't make you sound like everyone else. It helps you post more of what makes you — you — and makes sure the right people see it.

Tyson — Active

I run a bakery. 800 followers. I post but nothing happens. Help.

Tyson Follower count isn't your problem — content type is. The algorithm is pushing transformation content hard in the food space right now. Stop posting finished products. Show the process. Your croissant lamination, the 6am dough pull, the moment something comes out of the oven. That's the content people can't scroll past. Post that tomorrow.

Join the Waitlist for Tyson

Free early access for the first 500 people who sign up.

Ready to Grow?

Stop posting into the void.
Start posting with strategy.

Join the waitlist for early access to Tyson — and book a free 15-minute call to see what's holding your content back.

Book a Free 15-Min Call

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You don't need more followers. You need the right content.

Two problems.One solution.

You know you need content.You don't know where to start.

You're already posting.But you're not growing.